Dana Khatib is a marketing and business management expert with a passion for developing innovative strategies to drive growth and success. Dana graduated from the University of Jordan in 2007 with a degree in economics, and her passion for marketing led her to pursue a career in this field.
Dana began her career as a Marketing Coordinator for one of the big 5 distributor FMCG companies in Jordan – Interbrands/ Fattal group. During her time in this role, she was responsible for managing the brands of Reckitt Benckiser, and she quickly gained valuable experience in managing marketing campaigns and working with key stakeholders to drive growth.
In 2011, Dana noticed a gap in the market for promoters, ushers, and sales teams, and she decided to start her own marketing agency to specialize in these areas. This experience allowed her to gain extensive knowledge in managing marketing campaigns and working with big clients such as Samsung Levant, Orange Telecommunication, Nissan automotive, Kia automotive, and GMK.
Dana’s entrepreneurial spirit and her keen observation of the market needs led her to establish herself as a leading figure in the marketing industry. She has worked with a wide range of clients, including some of the biggest brands in the Levant region, and her work has been recognized for its innovative and effective approach.
Dana has also gained valuable experience working on a twinning project for the EU as a Marketing and PR specialist, and as a Regional Director of Marketing for PROCAPITA, an international management consulting firm. These roles have equipped her with valuable skills in project management, strategic planning, and leadership.
Today, Dana continues to be a leader in the marketing industry, and she is constantly seeking new ways to innovate and drive success for her clients. Her diverse background in marketing, business management, and project management, combined with her entrepreneurial spirit, makes her a valuable asset for any organization.
*This episode was filmed on the 3rd of May, 2023